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The Problem With How Businesses Measure AI ROI
Every AI vendor promises “10× ROI” with a dubious calculation: multiply the hourly rate of a human by the hours their tool claims to save. This ignores implementation costs, maintenance overhead, and the difference between time reclaimed and time productively redirected.
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Pillar 1: Direct Cost Savings
The only cost savings that count are ones you can directly attribute to automation. Calculate the fully-loaded cost (salary + benefits + overhead) of the human hours eliminated, then subtract the annual cost of the automation infrastructure. That delta is your direct saving.
Pillar 2: Revenue Attribution
This is the number most businesses ignore — and it is usually the largest. How much revenue was closed faster because of automation? How many leads were contacted in under 90 seconds instead of 4 hours? These numbers are measurable and almost always larger than the cost savings.
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The Vekor AI ROI Framework
We use a simple three-line calculation for every engagement: (1) Annual cost eliminated, (2) Annual revenue attributed, (3) Annual infrastructure cost. Your ROI is (line 1 + line 2 − line 3) ÷ line 3. If that number is under 3×, the automation is scoped or priced incorrectly.
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